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West Side Business News & Notes

8/21/2014 - West Side Leader
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By Staff Writer

Cupcake Castle celebrating second birthday

FAIRLAWN —In celebration of the business’ second birthday, Cupcake Castle, located at 112 Merz Blvd. in Suite 112, is holding a Birthday Bash Aug. 23 from 1 to 3 p.m.

The event is to include raffles, giveaways, half-price cupcakes and cookie and cupcake decorating.

Live princesses, including Elsa and Cinderella, will be on scene, and guests are welcome to wear ball gowns.

More than just a store that sells cupcakes, Cupcake Castle is a family-friendly environment that allows customers to decorate their own cupcakes, according to the store’s owner, Jean Covel.

The business also offers specialty cakes, according to Covel, as well as brownies, cookies, cakepops, cupshakes, icing shots and pupcakes.

Cupcake decorating, including unlimited sprinkles and colored icings, is offered every day, and no appointment is necessary, according to the business’ website. A long list of current flavors includes creamsicle, carrot cake and peanut butter cup.

Cupcake Castle is also a popular venue for decorating parties, which can be for both children and adults, according to the business’ website.

Covel said she has been in restaurant management for more than 20 years and always has done baking and cooking.

On a trip to Virginia Beach, she saw cupcake shops everywhere, but there weren’t any around Akron at the time, she added.

She said she wanted to open a business where children could be involved. Her own children and grandchildren love to help in the kitchen, she added.

Admission to the Birthday Bash is free.

“It’s a thank you to the public for supporting us,” said Covel.

Regular business hours are 10 a.m. to 6 p.m. Monday through Friday, 10 a.m. to 4 p.m. Saturday and 10 a.m. to 2 p.m. Sunday.

For more about Cupcake Castle, visit www.cupcakecastle.net or call 330-322-4558.


Jentner Wealth Management acquires Living Well Financial

FAIRLAWN — Jentner Wealth Management, an Akron-area wealth and investment management firm, has acquired Living Well Financial Group of Fairlawn, and is welcoming its owner Daniel Bloom, CFP®, to Jentner Wealth Management as director of financial planning, effective Sept. 1, business officials announced.

In 2009, Bloom founded Living Well Financial Group, a financial services firm dedicated to providing comprehensive financial planning coupled with investment advisory services. More recently, he wanted to join a fee-only wealth-management firm focused on the same core philosophies of financial advice and passively engineered investment management, according to Jentner officials.

Bloom will bring $25 million in assets under management and 32 clients with him, and after the transition, Jentner Wealth Management will have 175 clients with $255 million of assets under its management, Jentner officials stated.

“I’ve been in the industry for nearly two decades, and during that time I’ve seen so many firms who are lining their pockets and not working in the best interest of their clients. The most important criterion for me was finding a fee-only firm that is held to a fiduciary standard. I know my clients will be served well by Jentner Wealth Management because they are fee-only and do not receive commissions, so they always have their client’s best interest at heart,” said Bloom.

President Bruce Jentner said, “We are thrilled to welcome Daniel to the team and know that his commitment to personal client relationships, comprehensive financial planning and globally diversified investing will be a tangible benefit to our current and future clients.”

To support their new clients and a growing client portfolio, Jentner has hired three new employees.

Founded in 1984, Jentner Wealth Management provides both financial planning and investment management to individuals, families and trusts.


Seminar on energy efficiency planned in Cuyahoga Falls

CUYAHOGA FALLS — The Cuyahoga Falls Electric System (CFES) is inviting commercial and industrial electric customers to attend an energy efficiency seminar Aug. 26 from 9 to 10 a.m. in the Erie Room at the Cuyahoga Falls Natatorium, located at 2345 Fourth St.

The brief seminar will highlight the benefits and parameters of the CFES Commercial and Industrial Energy Efficiency Program. The newly designed program will assist local companies with the implementation of cost-saving, energy efficient facility and equipment upgrades through identification of financial incentives and rebates for qualifying projects, according to city officials.

All CFES commercial and industrial electric customers are welcome, according to city officials. To register for the seminar, email mcclearyrm@cityofcf.com or call 330-971-8201 by tomorrow, Aug. 22.


Ariel Hakim and Maria Lindsay contributed to these reports.

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