KAB names litter prevention campaign contest winners
KAB engaged citizens through a campaign contest in hopes of getting area residents to recognize that littering is a real problem but a preventable one.
While over 85 slogans were submitted, one caught the eye of Dyer, as he thought, “Nothing says Akron more than the blimp,” according to KAB officials. The slogan “Not looking up when the blimp flies over,” written by Sherryl Owen, of Cuyahoga Falls, is the winning slogan, shown above. Owen, who won a $100 American Express Gift Card for her entry, also has her billboard featured at different locations across the city.
KAB liked a second entry so much that it was decided there would be a second winner, with the slogan “Removing the marathon blue line,” written by Patti Howell, of West Akron. Howell also won a $100 American Express Gift Card for her entry, shown below.
Geared to young adults ages 18 to 34 — the target market that research shows is the most likely to litter — the campaign entertains in order to get people talking, according to KAB officials. The ultimate goal is to shine a spotlight on the thoughtlessness of the litterer, to induce a change in behavior and eventually lead to a cleaner, more beautiful community.
The Littering Is Wrong Too campaign made its debut in Akron with a series of five static billboards and two electronic billboards late last year. The contest winner’s billboards are being featured on Clear Channel billboards around the city during April, which is Clean up Akron Month.
|Photos courtesy of Keep Akron Beautiful|
More Community News
- Minus kitchen, shelter will feed residents
- Revere students schooled on financial literacy
- Travel expenses spur Akron City Council discussion
- Copley survey results to guide development
- West Side News & Notes
- Norton celebrates upgraded bond rating
- Four to seek vacant Norton City Council seat
- Sharon Post Office to host Passport Fair
- Council delays vote on repairs to downtown decks
- Peninsula Council honors resident
- Boston trustees discuss new speed limit law
- Council considers rezoning request on West Streetsboro Road
- Trustees OK agreement for Southern Road property
- Granger property owner addresses BZA ruling
- Police seeking help with burglaries
- Green Middle School assisting students in need
- Coventry district presents report on open enrollment
- Coventry closes door to new gaming establishments
- South Side News & Notes
- Even without kitchen, shelter will feed residents
Calendar of Events
- “Pete’s Dragon” - 2/20/2017
- Friends of the Maltz Museum’s Presidents’ Day Celebration - 2/20/2017
- Apollo’s Fire: Virtuoso Bach - 2/20/2017
- Teen Advisory Board - 2/21/2017
- A New Adventure: group for widows and widowers - 2/22/2017