KAB names litter prevention campaign contest winners
KAB engaged citizens through a campaign contest in hopes of getting area residents to recognize that littering is a real problem but a preventable one.
While over 85 slogans were submitted, one caught the eye of Dyer, as he thought, “Nothing says Akron more than the blimp,” according to KAB officials. The slogan “Not looking up when the blimp flies over,” written by Sherryl Owen, of Cuyahoga Falls, is the winning slogan, shown above. Owen, who won a $100 American Express Gift Card for her entry, also has her billboard featured at different locations across the city.
KAB liked a second entry so much that it was decided there would be a second winner, with the slogan “Removing the marathon blue line,” written by Patti Howell, of West Akron. Howell also won a $100 American Express Gift Card for her entry, shown below.
Geared to young adults ages 18 to 34 — the target market that research shows is the most likely to litter — the campaign entertains in order to get people talking, according to KAB officials. The ultimate goal is to shine a spotlight on the thoughtlessness of the litterer, to induce a change in behavior and eventually lead to a cleaner, more beautiful community.
The Littering Is Wrong Too campaign made its debut in Akron with a series of five static billboards and two electronic billboards late last year. The contest winner’s billboards are being featured on Clear Channel billboards around the city during April, which is Clean up Akron Month.
|Photos courtesy of Keep Akron Beautiful|
More Community News
- Portage Crossing coming to life
- Glowing lights shine at Holiday Tree Festival
- Norton police chief sworn in
- Akron addressing daytime burglaries
- Wanted: Holiday volunteers
- Council supports grant application for Richfield site
- Skaters, hockey players to benefit from plow purchase
- Richfield reviewing proposed guidelines for historic district
- Richfield trustees review proposals for police, fire contracts
- Granger trustees agree Brenelle Lane should not be terminated
- Turkeys common in Metro Parks
- West Side News & Notes
- Residents want safer Myersville Road
- Coventry Fire helping those in need
- New Franklin officials address increasing revenue
- Council supports grant application for Coventry bog
- Akron Council committee supports Safe Routes to School plan
- ‘Light up a Life’ benefits Hospice of VNS
- Akron Children’s Pediatrics in Green moves
- South Side News & Notes
Calendar of Events
- History Hike - 11/28/2014
- After Thanksgiving Hike - 11/28/2014
- Brent Kirby and His Luck with Rebecca Wohlever - 11/28/2014
- Akron Metro Parks Hiking Club - 11/28/2014
- A New Adventure - 11/29/2014