KAB names litter prevention campaign contest winners
KAB engaged citizens through a campaign contest in hopes of getting area residents to recognize that littering is a real problem but a preventable one.
While over 85 slogans were submitted, one caught the eye of Dyer, as he thought, “Nothing says Akron more than the blimp,” according to KAB officials. The slogan “Not looking up when the blimp flies over,” written by Sherryl Owen, of Cuyahoga Falls, is the winning slogan, shown above. Owen, who won a $100 American Express Gift Card for her entry, also has her billboard featured at different locations across the city.
KAB liked a second entry so much that it was decided there would be a second winner, with the slogan “Removing the marathon blue line,” written by Patti Howell, of West Akron. Howell also won a $100 American Express Gift Card for her entry, shown below.
Geared to young adults ages 18 to 34 — the target market that research shows is the most likely to litter — the campaign entertains in order to get people talking, according to KAB officials. The ultimate goal is to shine a spotlight on the thoughtlessness of the litterer, to induce a change in behavior and eventually lead to a cleaner, more beautiful community.
The Littering Is Wrong Too campaign made its debut in Akron with a series of five static billboards and two electronic billboards late last year. The contest winner’s billboards are being featured on Clear Channel billboards around the city during April, which is Clean up Akron Month.
|Photos courtesy of Keep Akron Beautiful|
More Community News
- Health district moving to West Akron
- Runners get in Halloween spirit
- Granger voters to see road, fire levies on ballot
- Fire levy on ballot in Sharon
- West Akron man volunteering in Ghana
- Falls implementing civil dispute program
- Boston to receive funds from NPS
- Richfield mayor discusses village’s investments
- Granger trustees continue to review conservation easement
- Stow Court modernizing, shares info with Richfield Chamber
- OFSC presents funds to burn unit
- West Side News & Notes
- Lakemore asking voters to renew fire levy
- Acme celebrates opening
- Coventry trustees asking voters to support Issue 53
- Residents oppose proposed gas line through Green
- Springfield helping with Canton Road corridor work
- Health district readies for new home
- Green Fire named STEMI Award winner
- Green employee receives Patriot Award
- Students share green thumb efforts
- South Side News & Notes
Calendar of Events
- Amazing World of Bats - 10/21/2014
- A New Beginning - 10/22/2014
- Bastille - 10/22/2014
- Weekday Walkers - 10/22/2014
- Wine and Canvas Painting Class - 10/22/2014