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Real Estate & Home

MSC hosts 20th annual MAME Awards

3/22/2012 - West Side Leader
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By Staff Writer

Winners of Platinum awards, with sales of $4.8 million and up, at the 20th annual Marketing and Sales Council’s 2011 Marketing and Merchandising Excellence Awards are, shown from left, Catherine Pergins, of Wayne Homes, and Guy Robinson and T. Alan Blair, of Schumacher Homes.
Photo courtesy of the Home Builders Association Serving Portage and Summit Counties
FAIRLAWN — The 20th annual Marketing and Sales Council’s (MSC) 2011 Marketing and Merchandising Excellence Awards (MAME) took place Feb. 16 at the Doubletree Akron/Fairlawn. The MSC is a council within the Home Builders Association (HBA) Serving Portage and Summit Counties.

The MAME Awards are presented to those who have made significant achievements and creative contributions in residential marketing through outstanding sales and marketing achievements for 2011, according to HBA/MSC officials. Each entry is reviewed by a panel of judges selected for their expertise in the new home and marketing field. Awards are given for Marketing and Individual Achievement.

Nearly 100 builders, Realtors and HBA/MSC members were on hand for the festivities, and entries nearly doubled from the previous year. 

2011 Marketing Awards included:

• Corporate Logo Design of the Year — Associate — Bradley Stone Industries Ltd.

• Corporate Logo Design of the Year — Builder — Tucker Building and Design

• Corporate Brochure of the Year — Builder — Schumacher Homes

• Newsletter of the Year, electronic — Builder — Wayne Homes

• Direct Mail Piece of the Year — Associate — Interior Design Studios

• Direct Mail Piece of the Year — Builder — Wayne Homes

• Black and White Ad of the Year — Builder — Schumacher Homes

• Color Ad of the Year — Builder — Schumacher Homes

• Electronic Ad of the Year — Associate — Akron Beacon Journal/Ohio.com

• Electronic Ad of the Year — Builder — Schumacher Homes

• Best Use of Social Media — Builder — Wayne Homes

• Radio Ad of the Year — Builder — Schumacher Homes

• TV/Video Ad of the Year — Builder — Schumacher Homes

• Outdoor/Billboard Ad of the Year — Builder — Schumacher Homes

• Website of the Year — Associate — Interior Design Studio

• Website of the Year — Builder — Wayne Homes

• Promotional Event of the Year — Builder — Schumacher Homes for “Retreat From the Race,” a press conference to launch the Earnhardt Collection by Schumacher Homes

• Charitable/Community Event of the Year — Builder — Wayne Homes for the Akron Rotary Chili Open Golf Classic

• Sales Office of the Year — Builder — Schumacher Homes

• Design Center of the Year — Builder — Schumacher Homes

• Interior Design of the Year under $300,000 — Builder — Schumacher Homes

• Interior Design of the Year over $300,000 — Builder — Schumacher Homes

• Landscape Design of the Year under $300,000 — Associate — Brothers Grimm Landscape and Design Co.

• Landscape Design of the Year under $300,000 — Builder — Schumacher Homes

• Landscape Design of the Year over $300,000 — Builder — Schumacher Homes

• Overall Advertising and Merchandising of the Year — Schumacher Homes

Individual Achievement Awards were given to:

• New Home Sales Performance

√ Bronze award winners, with sales between $200,000 and $800,000, are: Brett, Dan and Kathy Reid, Prudential Kathy Reid Realty

√ Silver award winners, with sales between $800,000 and $2.8 million, are: Greg Brown, Wayne Homes; Catherine Haller, Howard Hanna; Marilyn LaMarco, RE/MAX Traditions; Cindy Lindberg, Prudential Kathy Reid Realty; and Julie Oliver, Stouffer Realty

√ Gold award winners, with sales between $2.8 and 4.8 million, are: Geoff Miller, Rembrandt Homes; and Gloria Williams, Wayne Homes

√ Platinum award winners, with sales of $4.8 million and up, are: T. Alan Blair and Guy Robinson, Schumacher Homes; and Catherine Pergins, Wayne Homes

• Best New Home Loan Originator 

√ Platinum award winners, with new home loans over $4.8 million, are: Sharon Bowe, First Place Bank; James Nelson, Home Savings; and Karen Sharp, First Place Bank

• Best New Home Title Representative

√ The Gold winner, recognized for title orders between $2.8 and 4.7 million, is: Andrea Hyatt, Revere Title Agency

√ The Platinum award winner, with title orders over $4.8 million, is: Pam Keenan, Kingdom Title Solutions.

• Sales Manager of the Year

√ Dana Cross, of Wayne Homes.

• The Golden Hammer Award

√ Tim Morian, of Wayne Homes (this recognizes a job site supervisor whose work and dedication to the sales and marketing process significantly contributes to sales efforts)

• Lifetime New Home Sales Award

√ Catherine Haller, of Howard Hanna (this was created in 1999 to showcase individuals who achieved the Best New Home Sales Performer for five consecutive years)

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